Our logo consists of two distinct parts. The drawing represents the age-old wisdom of our people expressed in the intricate language of Latvian ethnographic symbols and patterns – an ancient code we must still learn to decipher.

PURPURS is Latvian for purple – the regal colour commonly associated not only with royalty but also with some of nature’s most exuberant manifestations: a patch of heather, a spray of lilac, a posy of violets, luscious berries, vivid sunsets and the warm hues of reddening autumn leaves.