is a new type of diary where the interrelation between incidents, feelings and reflections is determined by your intuition and inner light rather than preset dates. Follow that light to create a very personal daybook with a daily routine of your own and to discover a fantastic world of surprising revelations.


The concept of fLUXbook diaries stems from our desire to create a space where people could express their individuality.


With fLUXbook, we offer you the opportunity to plan your day and take notes with far greater freedom and creativity, namely to draw your own roadmaps. Doing that, you will experience a broader range of emotions and ultimately find it easier to remember the tasks and events in your daily planner.


fLUXbook is the book you get to write yourself.

It is a free space for your self-expression.





There are three different sets of fLUXbook diaries. Every set contains diaries in three different sizes.


FLUX book Large                 175 x 215 mm, 392 pages


FLUX book Medium           140 x 180 mm, 350 pages


FLUX book Pocket-size a set of four booklets

                                                     120 x 150 mm, 36 pages


Artwork overflowing with pure creative energy will help you choose your personal fLUXbook.


Open this unique diary to discover

Anitra’s bold passion for colours,

Diāna’s emotional purity and the exuberance that radiates from her work and personality, and

Ieva’s flair for unusual combinations of sophisticated colours and images.



Every fLUXbook diary features genuine artwork to inspire you!

Painter Anitra Bērziņa: “At present, I am exploring FEELINGS, LIGHT AND THE ILLUSION OF COMMUNICATION in quite a few of my paintings. How do you capture, in a painting, the workings of the human soul or the inner light shining through in everything we do? Do we, as human beings, possess an instinctive ability to spot the imitated and the artificial? Do we notice a certain sophistication in form and appearance? Are we drawn to certain proportions? If so, does that explain our emotional or spiritual response? What makes us like or dislike the aura of a particular work of art? The human body is biologically inclined to recognise, wittingly or unwittingly, objects or works of art. For the majority, the Familiar is also attractive and desirable. Is that good or bad? That is why Madonnas are hidden behind closed shutters and the viewer is kept in the dark till the last moment.”


Textile artist Diāna Dimza-Dimme: “I like concepts and ‘objects’ that have been reduced to nothing by mass culture such as love, heart, Virgin Mary, faded embroidery on a towel… There is no contradiction, no paradox. I would rather say these things represent my values. When I spotted a Soviet key cabinet, I realized at once that this was what I had been waiting for – the image of multiple Marys like keys was what I wanted to capture. These are no sacred images, no icons; it is a simple, highly stylized and somewhat primitive representation of a woman. The images are recurring, yet no two are completely alike. The meaning behind this work is that there is no meaning, no hidden narrative. The only things that ARE, the only things that MATTER are the things close to your HEART and dear to your Soul. My work is the tale of a woman who brings life into this world, a woman who holds the key to life…”


Glass artist Ieva Strazdiņa: “Has anyone ever seen a jittery Virgin Mary? You know – having that mad look, hands shaking, crying hysterically, lashing out… I believe not. Mary is the epitome of serene beauty. She is completely focused on her child. Pots and pans, baskets of laundry, even angels standing by her side are of no interest to her. The only thing that matters is her all-encompassing love for her child. That love is an entire universe in its own right, a universe void of anything but love and complete serenity. I wanted to have that serenity close at hand. That is the emotional background of my work. For that reason, I chose a classically beautiful Virgin Mary like Boticelli’s and obliterated everything around her with inscriptions in Latin.”

A few more words on the philosophy behind fLUXbook diaries: “If you are a free and creative personality, dates become relative. There is a space (e.g. a sheet of paper) that is yours to fill with tales and images of things real and imagined, things you have carefully planned for or merely dreamt of, sweet indulgencies and pleasant surprises, as well as facts and coordinates. In front of you lies a diary, one blank page upon another that might help you find an unexpected correlation between routine signs and remarks and thus bring you back in touch with your life, as it really is. Dates and clocks have a merely supportive function – your emotions, associations and intuition are the real forces that shape your reality. In your doodles, your superiors may look like ants while you soar above in the form of a cloud. Place things where you want them to be. Open your fLUXbook and start thinking about your personal space in your personal time. Every mark you make helps you create a certain order in your world. There is no other order but the one you create yourself.”